Future-Proofing Your Mobile Purse Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Purse, store electronic versions of bank card, loyalty cards, occasion tickets, vouchers and more. They're an important consumer interaction device for brands because they're a long-term, easy-to-find, low-barrier way to attach and convert.
Unlike emails or social networks advertisements, mobile pocketbook passes can be constantly updated with dynamic material-- which customers data privacy compliance desire and anticipate. As an example, a retailer can set up an automated campaign that sends everyday offers to its mobile budget pass owners for a minimal amount of time.
This sort of targeted messaging programs you care about your most loyal customers while also driving more transaction frequency-- a powerful combination. It's a particularly efficient method for brand names that wish to drive client commitment without having an application.